Service

B2B cold outreach sales

Generate qualified B2B meetings and grow sales without cold calls.

In the B2B sector, direct contact with decision-makers is critically important for sales growth. However, traditional mass cold email sending no longer works and usually ends up in the spam folder. We build a smart Cold Outreach system based on precise data and advanced technical infrastructure that turns strangers into meetings and real sales.

It's a predictable and easily scalable channel that lets your sales team talk to those who have already shown interest.

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Scope

What does this service include?

Cold email strategy

We create a clear action plan tailored to your ideal customer profile (ICP). From refining a unique value proposition to planning the optimal sending frequency and follow-up sequences. Our goal is to build a strategy that stands out in the crowded inboxes of busy executives.

Infrastructure: warm-up, rotation, A/B testing

We never use your primary domain for cold emails. We set up a separate sending infrastructure with secondary domains, carry out gradual mailbox warm-up and apply mailbox rotation. We continuously run A/B tests (testing subject lines, copy and calls-to-action), ensuring the highest open rates and deliverability.

Targeted audience segmentation

Success starts with quality, refined data. Instead of sending thousands of emails to random recipients, we select targeted contacts according to your strict business criteria: industry, company size, role, technologies used or geography. This ensures your message reaches only the companies for which your service is relevant.

Personalised messages for meetings

We completely abandon boring, 'wooden' templates. We craft short, to-the-point messages with high-level personalisation (icebreakers). Every email is constructed to spark curiosity, highlight the problem being solved and have one clear goal (call-to-action) – to generate a qualified B2B meeting for your team.

Benefits

Why is Cold Outreach essential for B2B business?

Predictable sales: Once you've built and optimised a working Cold Outreach engine, you can accurately forecast and plan how many new B2B meetings you'll generate each month.

Direct access: It's a way to reach top-level executives (C-level) and decision-makers, easily bypassing the usual gatekeepers, such as assistants or general info@ inboxes.

Easy scalability: Unlike traditional sales calls, an automated and correctly structured email channel lets you quickly increase reach and contact volumes without sacrificing message quality.

Free audit

Our team

Trust your newsletter channel to specialists

Dovydas Grigalionis

E-commerce and newsletter automation specialist

10+ years of experience

dovydas@maily.lt LinkedIn

Dominykas Gobė

B2B2C email marketing strategist

15+ years of experience

dominykas@maily.lt LinkedIn

Have questions? Ask us!

We will gladly answer every enquiry, analyse your needs and provide measured email marketing solutions. All prices listed on the website are indicative, and a final offer tailored to your needs will be provided after the first meeting.

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